Consumers are becoming accustomed to seamless cross-device experiences, while marketers and media companies strive to deliver on this growing expectation. Strategy & New Business development in the lead? Sometimes people bring 1 or more ideas on a given template. In other situations, we ask people to read several inspiring articles & cases. Context: Such an innovation day is often initiated by the in-house academy or training department. We need to coordinate how the context aligns with other development programs. This first icon represents the normal value of a good, including profit. 11. LESS MONEYThis second icon represents money as well, but less than the normal amount covering cost and profit of what is offered.